When I ventured into a career in wildlife photography I was quite certain of the style of imagery I wanted to produce. Images that documented my travels and sightings were not enough. I wanted to make an artistic statement and create emotive imagery. Photography that was both engaging and captivating was important to me, aiming to hold people’s attention for a longer period of time. I find that the type of imagery I envisage and look to produce would be described as ‘fine art’.
Producing this style of imagery in turn serves two purposes for me. Firstly, I feel it is essential to take images for yourself and be passionate in your own style of photography, but also from a business point of view, I am able to market the imagery far more successfully for people’s homes. But what is a fine art and what key components are required to create this style?